About PlayNow

Discover our story, mission, and the team behind PlayNow - your destination for amazing deals and experiences.

Our Journey

PlayNow was founded in 2024 with a simple mission: to connect people, community and business through sports by providing amazing deals to its users while helping sports businesses thrive. PlayNow encourages everyone to #PlayMore and #BeMore through sports and athleticism. We envision ourselves as a humbling small platform with just a handful of merchant partners to grown into a thriving marketplace focusing on sports with hundreds of businesses and thousands of satisfied customers.

Our founders, experienced entrepreneurs with backgrounds in technology, e-commerce and local business development, who were also athletes and sports enthusiast, recognized a gap in the market for a platform that could provide genuine value to both consumers and merchants alike in the sports world.

Today, PlayNow is one of the fastest-growing sports deal platforms in the region of United Arab Emirates, with plans to expand to new markets and continue innovating in the digital deals space.

Our Milestone

🚀

Q3 2024

Founded in Dubai with a vision of merging sports & technology

Completed

🏆

Q4 2024

Organize social and friendly games and tournaments for padel, tennis, and basketball

📝

Q1 2025

Forging a strong foundation in technology by finalizing tech and business roadmap for PlayNow

🌐

Q2 2025

Launch PlayNow Web App

🛍️

Q3 2025

Launch Play&Shop Now

📱

Q4 2025

Launch PlayNow: The All-In One Sports App

Our Mission

At PlayNow, our mission is to create a win-win ecosystem where consumers discover exceptional experiences at great prices, while helping businesses grow their customer base and increase revenue.

Our Vision

We envision a world where finding and enjoying great deals becomes a seamless part of everyday life, where businesses thrive through smart customer acquisition, and where communities are strengthened through local commerce.

Our Values

Customer First

We prioritize customer satisfaction in everything we do
Quality Over Quantity

We curate only the best deals and experiences
Integrity

We operate with honesty and transparency

What People Say About Us

Don't just take our word for it. Here's what our customers and merchant partners have to say.

"PlayNow has completely changed how I discover new restaurants and activities in the city. I've saved hundreds of dollars while trying places I would have never found otherwise!"

Lisa T.

Customer

"As a restaurant owner, partnering with PlayNow has been a game-changer. We've seen a 30% increase in new customers, and many of them have become regulars. The platform is easy to use and their team is incredibly supportive."

Omar K.

Merchant Partner

"I was skeptical about using a coupon platform at first, but PlayNow offers genuinely good deals from quality businesses. Their customer service is also excellent - they quickly resolved an issue I had with a redemption."

Jessica M.

Customer

"We've tried several marketing channels for our spa, but PlayNow has delivered the best ROI by far. The quality of customers is high, and the platform makes it easy to manage our promotions and track results."

Ravi S.

Merchant Partner

For Consumers

Join thousands of satisfied customers who use PlayNow to discover amazing deals and experiences. From dining and wellness to activities and travel, we've got you covered.

For Partners

Partner with PlayNow to reach new customers, increase revenue, and grow your business. Our platform provides powerful tools to create and manage your promotions.

Become a Partner