About Us

About PlayNow UAE – Your Sports Deals Platform

At PlayNow UAE, we believe that staying active should be easy, affordable, and fun. That’s why we’ve built a platform dedicated to helping you discover the best sports deals across the UAE — all in one place. Whether you're into padel, football, tennis, basketball, golf, or simply looking to join a top-tier fitness studio, PlayNow connects you to exclusive discounts at trusted sports venues and clubs.

Our mission is to make sports booking simple for everyone — from casual players to fitness enthusiasts. With just a few clicks, you can browse, choose, and redeem coupons for your favorite activities. No hidden fees, no complicated sign-ups — just direct access to great experiences at unbeatable prices.

Founded with the vision to promote a healthier and more active lifestyle, PlayNow UAE continues to grow as the go-to sports deals platform trusted by thousands. We partner with local clubs, studios, and sports providers to bring you verified offers that help you play more and spend less.

Join the PlayNow community today and discover how easy it is to enjoy the sports you love while saving money. Because with PlayNow, every game, workout, or session is just a deal away.

Our Journey

Discover Our Story

Our Journey

The Beginning of PlayNow

PlayNow was founded in 2023 with a simple mission: to connect people, community and business through sports by providing amazing deals to its users while helping sports businesses thrive. PlayNow encourages everyone to #PlayMore and #BeMore through sports and athleticism. We envision ourselves as a humbling small platform with just a handful of merchant partners to grow into a thriving marketplace focusing on sports with hundreds of businesses and thousands of satisfied customers.

Built by Sports Enthusiasts

Our founders, experienced entrepreneurs with backgrounds in technology, e-commerce and local business development, who were also athletes and sports enthusiasts, recognized a gap in the market for a platform that could provide genuine value to both consumers and merchants alike in the sports world.

Today and Beyond

PlayNow is one of the fastest-growing sports deal platforms in the region of United Arab Emirates, with plans to expand to new markets and continue innovating in the digital deals space.

Our Mission

At PlayNow, our mission is to create a win-win ecosystem where consumers discover exceptional experiences at great prices, while helping businesses grow their customer base and increase revenue.

Our Vision

We envision a world where finding and enjoying great deals becomes a seamless part of everyday life, where businesses thrive through smart customer acquisition.

Our Values

  • Customer First

    We prioritize customer satisfaction in everything we do

  • Quality Over Quantity

    We curate only the best deals and experiences

  • Integrity

    We operate with honesty and transparency

Our Milestone

🚀
Q3 2024

Founded in Dubai with a vision of merging sports & technology

Achieved
🏆
Q4 2024

Organize social and friendly games and tournaments for padel, tennis, and basketball

Achieved
📝
Q1 2025

Forging a strong foundation in technology by finalizing tech and business roadmap for PlayNow

Achieved
🌐
Q2 2025

Launch PlayNow Web App

Achieved
🛍️
Q3 2025

Launch Play&Shop Now

📱
Q4 2025

Launch PlayNow: The All-In One Sports App

Join Us

Ready to Get Started?

For Consumers

Join thousands of satisfied customers who use PlayNow to discover amazing deals and experiences. From dining and wellness to activities and travel, we've got you covered.

Sign Up Now

For Partners

Partner with PlayNow to reach new customers, increase revenue, and grow your business. Our platform provides powerful tools to create and manage your promotions.

Become a Partner